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About IBB - Partners
"Do less than customers expect and service is perceived as bad.
Do exactly what customers expect and service is perceived as good...
But do more than customers expect and service is perceived as superior."

John Tschohl

John Tschohl, called the “guru of customer service” by Time and Entrepreneur magazines, is a best selling author and president of Service Quality Institute, the global leader in customer service.

For the last 22 years he has solely focused on helping organizations drive a service culture and develop a team of employees providing superior service. His message will help you learn how to keep your customers in an era of global merciless change and reinvent your company at a level of processes, policies, attitudes, and business philosophy in order to deliver unlimited value and extraordinary service. He will help you develop a detailed and aggressive strategy to keep your customers and prevent them from defecting to your competition.

Tschohl is dynamic, hard hitting, and inspirational. He will create an emotional buy-in using measurable data that CEO’s respond to. John’s message is based on common sense built around his 30 years in speaking, designing training programs, and building high performing workforces.

He is the author of four best selling books:

  • Achieving Excellence Through Customer Service: the bible for organizations who want to learn how and why to implement a service strategy (3rd edition just released)
  • e-Service: Speed, Technology & Price Built Around Service
  • Cashing In: Make More Money, Get A Promotion, Love Your Job: written for the high achiever within your work force
  • The Customer Is Boss: a hard hitting book that teaches you how to get and demand service.

Featured on major television shows from Good Morning America, CNBC and PBS to newspapers, radio stations, and magazines from almost every corner of the world. John’s technology and books are in 11 languages, represented in over 40 countries, and 60 percent of Service Quality Institute’s business is international.